Internet Marketing For Your Business
Having a website isn't enough in today's market. In order for clients to find you on the Internet, search engines are typically the first place they will look. At Pixelbit Studios, we build sites that are highly visible to most commonly used search engines (Google, Yahoo!, MSN, and ASK) using nothing other than the most acceptable techniques for web marketing. In other words, we use safe search engine friendly practices to getting your page rank without risk of being banned.
Search Engine Optimization (SEO) is the key
The Internet's ever-increasing market grows rapidly on a daily basis and to get good page ranking on search engines such as Google, Yahoo!, MSN, AOL, and ASK, it takes more than just setting keywords in your meta tags. Search engine companies are always tweaking their search algorithms to improve your search results and each one works with different rules. Search engines now evaluate variables such as document titles, heading tags, paragraph tags, as well as your links to determine relevance of page rank and they now are believed to evaluate your page validation (well written code) along with other factors.
Organic SEO Is Free But Takes Time
There is no instant gratification with organic (or natural) search engine optimization because most of the major search engines also rank your page according to age. There is also speculation that search engines like Google put new web sites in a probationary "sandbox" where it is not allowed to make page rank for a 2-3 month waiting period. Nobody knows for sure exactly how search engines really work but there are several methods that have proven to offer good track records.
Pay Per Click or Search Engine Marketing
It is possible to get good rankings by using pay-per-click advertising but depending on what kind of market you are up against, it could get very expensive. You pay according to how many keywords you are using and how much you are willing to spend which determines how successful your SEM ad campaign really is. You fill find that clicks add up really fast and a poorly executed campaign will run your bill up quickly resulting in your ad being up for a week, exceeding the spending limit, and being taken off the search engine results page (serp) until the next billing cycle. We will not say that paid search engine advertising is bad- in fact, it is very good if you have good organic SEO because you can utilize a very strategic plan to incorporate both. We can explain how.